I partnered with USC Annenberg to create an admissions campaign that reflected the school’s dynamic, connected, and globally minded community. The goal was to attract prospective students through authentic storytelling and cohesive design that aligned with the larger USC brand. I built a flexible visual system around bold photography, energetic color, and clean typography to capture Annenberg’s energy and sense of opportunity while maintaining consistency across departments and materials.

The campaign extended across multiple platforms, including a full admissions viewbook, conversion piece, program brochures, event materials, and social media. Each touchpoint was designed to engage students at different stages of the decision process while maintaining a unified voice. The result was a cohesive, high-energy campaign that elevated Annenberg’s recruitment efforts, strengthened its brand presence, and continued to connect with students across admissions cycles.

Services Provided

Creative Direction
Brand System Design
Print + Digital Graphic Design
Social Media Outreach Campaign
Photo Art Direction
Project Management