event brand design
USC Leventhal School of Accounting: Thirty Year Anniversary Gala
To celebrate the 30th anniversary of the USC Leventhal School of Accounting, I created a unified event brand system that honored the school’s legacy while introducing a modern, celebratory identity that felt distinctly USC. The design featured a clean, typographic mark inspired by the structure and precision of accounting, paired with subtle graphic elements that conveyed momentum and growth. A bold primary lockup anchored the system, complemented by flexible secondary versions and a refined color palette drawn from USC’s cardinal and gold.
The identity extended across a coordinated suite of materials, including invitations, programs, posters, and campus banners. Consistent typography, color, and layout created a cohesive presence throughout the celebration, uniting all communications under one confident visual voice. The result was a timeless, polished system that celebrated Leventhal’s milestone with clarity, pride, and a strong connection to the broader USC community.
SERVICES PROVIDED
Creative Development
Brand Development
Brand Guidelines
Print + Digital Graphic Design
Project Management
event brand design
USC Leventhal School of Accounting 30 Year Anniversary Gala
To celebrate the 30th anniversary of the USC Leventhal School of Accounting, ETCH created a unified event brand system that honored the school’s legacy while introducing a modern, distinctly USC identity. A clean typographic mark inspired by the precision of accounting, paired with subtle graphic elements and a refined palette of cardinal and gold, conveyed momentum and pride. The system extended across invitations, programs, posters, and campus banners, creating a cohesive visual presence that celebrated Leventhal’s milestone with clarity, sophistication, and connection to the broader USC community.
SERVICES PROVIDED
Creative Development
Brand Development
Brand Guidelines
Print + Digital Graphic Design
Project Management
