marketing and outreach publication
USC Viterbi Student Handbook
I partnered with the USC Viterbi School of Engineering to redesign its Undergraduate Handbook into an engaging, student-centered resource for incoming engineers. The publication consolidated advising information, degree requirements, student organizations, and research opportunities while capturing the innovation and energy that define the Viterbi experience.
I created a cohesive design system with custom department icons, intuitive infographics, and a flexible grid for clarity and consistency. Bold typography, color coding, and student photography added warmth and structure, transforming a dense reference document into a clear, inspiring tool. The result was a publication that reflects Viterbi’s forward-thinking culture and helps students navigate academic life with confidence and connection.
services provided
Project Management
Creative Direction
Print + Digital Graphic Design
Social Media Campaign
marketing and outreach publication
USC Viterbi Student Handbook
I partnered with the USC Viterbi School of Engineering to transform its Undergraduate Handbook into an engaging, student-centered resource for incoming engineers. The publication organized key information on advising, degree requirements, and research opportunities within a clear, visually dynamic system. Custom icons, intuitive infographics, and student photography added warmth and clarity, turning a dense reference guide into an approachable, inspiring tool that reflects Viterbi’s innovative spirit and supports student success.
services provided
Project Management
Creative Direction
Print + Digital Graphic Design
Social Media Campaign
