fundraising marketing campaign
Break Through: Caltech Campaign Donor & Impact Materials
I partnered with Caltech to create a multi-channel campaign celebrating Break Through, the university’s $3.4 billion fundraising initiative supporting transformative research and education. The campaign included a donor publication, social media assets, campus banners, and a presentation deck—each designed to honor major supporters and inspire new ones within a cohesive, brand-aligned system.
I interviewed donors, researchers, and fund recipients to capture authentic stories that connected philanthropy to discovery and impact. Those insights shaped a creative direction carried through print, digital, and environmental applications. The resulting campaign delivered a unified visual narrative that celebrated achievement, reinforced momentum, and strengthened the sense of community among Caltech’s supporters.
services provided
Project Management
Creative Direction
Copywriting
Print + Digital Graphic Design
Social Media Campaign
fundraising marketing campaign
Break Through: Caltech Campaign Donor & Impact Materials
I partnered with Caltech to create a multi-channel campaign celebrating Break Through, the university’s $3.4 billion fundraising initiative supporting transformative research and education. The work included a donor publication, social media graphics, campus banners, and a presentation deck—each designed to honor major supporters and inspire new ones through authentic storytelling and cohesive design. The campaign unified communications across platforms, highlighting the connection between philanthropy and discovery while strengthening community engagement and Caltech’s reputation for innovation.
services provided
Project Management
Creative Direction
Copywriting
Print + Digital Graphic Design
Social Media Campaign
