For more than a decade, I partnered with Pasadena Humane to build a cohesive, uplifting brand that united its adoption, fundraising, and education efforts. The refreshed identity reflects compassion, optimism, and community, helping the organization share its mission of giving every animal the chance at a brighter future.

We refined the logo, introduced a brighter color palette, and developed a flexible visual system that extended across every touchpoint—from annual reports and social campaigns to outdoor and event materials. Featuring expressive animal photography and friendly, approachable design, the brand captured the spirit of rescue and renewal while strengthening recognition, trust, and donor engagement throughout the community.

Services Provided

Creative Direction
Branding & Identity Design
Brand Visual Language Design 
Color and Typography System
Print + Digital Graphic Design
Social Media Outreach Campaign
Project Management