I developed a multi-touch digital direct mail campaign for the Caltech Fund that was built for flexibility, consistency, and sustained donor engagement across the full campaign period. The work included a reusable email template designed for variable content insertion, allowing each message to adapt to different stories, priorities, and calls to action while maintaining a cohesive visual system. The campaign also extended to a dedicated microsite, which served as a central destination for the effort, and a supporting social media series focused on past donor impact, highlighting how previous contributions helped advance Caltech’s work. Together, the campaign created a connected digital experience that reinforced the value of giving across email, web, and social channels.

services provided

Project Management
Creative Direction
Print + Digital Graphic Design
Social Media Campaign