I created a multi-part admissions campaign for the USC Dornsife College of Letters, Arts and Sciences, designed to inspire and convert prospective students. The suite included a print and digital viewbook, conversion brochure, program-specific pieces, a social media campaign, and an admissions video. Featuring authentic student photography and real stories, the work captured the spirit of Dornsife while aligning with the larger USC brand.

Through interviews with students, parents, and alumni, we developed a creative strategy centered on authenticity and connection. The resulting campaign unified Dornsife’s recruitment messaging across platforms, blending emotional storytelling with clear information. The cohesive system strengthened engagement, helped prospective students see themselves at USC, and gave the internal team flexible tools to maintain consistency in future admissions cycles.

services provided

Project Management
Creative Direction
Copywriting
Print + Digital Graphic Design
Social Media Campaign